Using protein-based formulas to condition hair from within, Redken's range of targeted shampoos, conditioners, and specialist treatments can transform even the driest ends into silky lengths.

Redken Laboratories were founded in 1960, and since then, the brand has worked its way to the top due to its frequent innovations in the world of hair care. The company was built from the inspiration of a dynamic, entrepreneurial American actress, Paula Kent, who was extra sensitive to most of the products makeup artists and hairdressers would use. She wound up feeling incredibly frustrated and so, with the help of her hairdresser Jheri Redding, began Redken—which started with just three products, and an intensive education programme for hairdressers about the chemistry of hair and skin.